Ivy Tech Southern Indiana School of Fine Arts + Design is proud to introduce our new school logo designed by student, Tim Waterfill.
A good logo tells a story about your company—who you are, what you do and what you stand for. This is why it’s important that you take the time to do it right. Tim approached this particular problem based on the geometry of letterforms. This is very fitting (no pun intended) because Tim’s background is architecture. He is also inspired by the Swiss design movement.
Tim started out with 30–40 initial ideas, asking for creative feedback throughout the process. Experimenting along the way, he explored numerous variations until the final logo design was achieved. Once this happened, Tim began exploring color options. The three color options were based on current color trends and can easily be revised based on new trends.